Regional Sales Manager - South West

As Regional Sales Manager, you will be responsible for driving sales growth, profitability, and operational excellence across a portfolio of branches. Leading from the front, you'll inspire high-performing teams, develop future leaders, and implement strategies that deliver sustainable business growth while ensuring an outstanding customer experience.

Deliver Regional Sales Growth & Profitability

• Lead and oversee all sales activity across your region, ensuring branches achieve and exceed performance targets.
• Develop and execute regional sales plans that drive revenue growth, market share, and profitability.
• Monitor branch performance, identify opportunities for improvement, and implement action plans to maximise results.
• Analyse sales trends, commercial performance, and market opportunities, providing regular insights and recommendations to senior leadership.
• Drive a strong performance culture focused on delivering exceptional commercial outcomes.

Lead, Develop & Inspire Teams

• Build, coach, and develop high-performing Branch Managers and Assistant Branch Managers.
• Conduct regular performance reviews, one-to-one meetings, and team engagement sessions to drive continuous improvement.
• Support succession planning and talent development across the region.
• Champion company values, policies, and standards, leading by example at all times.
• Provide guidance and support on recruitment, employee relations, and performance management matters.
• Deliver coaching and training initiatives that enhance capability and drive business performance.

Grow Market Share & Customer Relationships

• Develop and implement strategies to win new business and expand customer relationships across the region.
• Work closely with branch teams to identify and convert new sales opportunities, markets, and customer segments.
• Ensure successful execution of regional marketing campaigns, promotions, and business development initiatives.
• Build strong relationships with key customers, maintaining high levels of satisfaction, loyalty, and retention.
• Support the delivery and growth of National Accounts, digital sales channels, and value-added service programmes.

What We're Looking For

• Proven sales leadership experience within a multi-site or branch-based environment.
• A track record of delivering profitable growth and exceeding commercial targets.
• Strong coaching and people development skills, with experience building high-performing teams.
• Excellent stakeholder management and relationship-building capabilities.
• Commercially astute, data-driven, and highly results focused.
• Willingness to travel regularly across the region.

This is an exciting opportunity for an ambitious sales leader to make a significant impact, shape regional performance, and play a key role in driving the continued success of the business.